Elite Professionals are successful, degree-qualified and work long hours in occupations that provide them with the highest median household incomes of all MOSAIC Groups, at over $78,000 per annum. The majority are employed as white-collar professionals and managers.

Houses are of the highest value, and consist mainly of large separate houses and apartments, with many of these being owned outright.

These neighbourhoods revel in social interaction and can often be seen sailing around the harbour, enjoying a game of tennis, golf, or at the beach. Keeping up with the cutting edge of fashion and technology, at exclusive stores, is considered a must.

Fine dining at exclusive restaurants and cafes or hosting dinner parties is enjoyed regularly, especially over a premium bottle of wine. Elite Professionals like attending cultural activities such as ballet, opera and live theatre, though are just as happy watching a DVD on their home theatre systems.

Elite Professional's occupations demand that they keep abreast of current affairs and the latest trends, and as such they are avid readers of newspapers and business, motoring and home lifestyle magazines. Overall, they are the heaviest newspaper and magazine readers.