Comfortable & Secure are reasonably well qualified, and work as mid-level managers, professionals and technicians. As a result, household incomes are high, at over $60,000 per annum - the second highest of all MOSAIC Groups. They predominantly live in separate houses that they own outright.

Busy with work and family commitments, these people generally don't have much time to spend cooking. When they do have a chance to relax, they like to spend it keeping up-to-date with ways to improve their homes. Given that home ownership is high this is not surprising, and many even admit to being more interested in their house than their career.

Popular physical pastimes include jogging and going to the gym, as well as water sports such as sailing and power boating. Surfing the Internet, shopping, frequenting cafes and weekends at the beach are other common ways to relax.

Motor vehicle ownership is high across the group, with cars often purchased on looks - particularly by the teenaged members of the household.

They keep up to date with current affairs through newspapers, television and the Internet, and read major women's, home & lifestyle and business magazines.