The majority or Social Singles live in inner suburban flats or close to tertiary campuses. Success-driven and with high qualification levels, most work in professional and technical occupations where they earn well above average household incomes, of over $48,000 per annum.

Stylish Singles live for the moment and will try anything once. They are extroverted and sociable, often letting their hair down at bars and clubs. Cars, clothes and accessories are seen as an extension of the self. They wear stylish clothing with the right labels to get noticed, and express themselves through conspicuous purchases. They were born to shop, and aren't afraid to use credit to buy the things they want.

These people are technologically savvy - "early adopters" - and are into computers, DVD players and associated technical gadgets. They are heavy Internet users and would prefer to do all their banking without having to visit a branch. They are also cultured, generally appreciating art and fine food, but are just as comfortable with takeaways and a movie.

Keeping fit is important, and exercise is often slotted into their busy schedules. Stylish singles enjoy sporting activities such as aerobics, rugby, surfing, and jet-skiing. In winter weekends, Stylish Singles can often be seen on the slopes of the nation's ski fields.