Housing types are predominantly separate houses in average condition, with slightly below average property values due to their location. Home ownership rates are high, and Family Balance take pride in their homes.

Balancing family and career commitments, they work hard to support their families in a variety of occupations, from trades to professional and technical occupations. Household incomes average just under $46,000.

Shopping is completed after work or on weekends. Their busy lifestyles demand that they go to shopping centres with flexible shopping hours. Value for money is a key factor in the purchase decision process and Family Balance make a conscious effort to buy New Zealand made products.

Family Balance are not technically minded or particularly concerned with fashion, they prefer the familiar and simple things in life, such as motor sport, hunting and fishing. While not overly concerned with image, some find themselves increasingly concerned with health issues, such as their cholesterol. Increasing numbers are taking up physical activities such as walking, jogging, and working out at the gym.