Housing types consist of separate houses, flats and retirement homes. These properties have a capital value slightly below average and conditions vary from good to poor. Average household incomes are approximately $29,000.

These people are proud of their country and try to buy the New Zealand made products that they have grown up with, wherever possible. Set in their ways, they are not interested in trying new products often, even when discounted or on special.

Grey Power rarely eat out, instead they enjoy cooking and traditional meals at home, where they customarily eat the same food each week. They don't often eat new, or foreign foods.

Grey Power are indifferent to new technology, particularly the Internet, and usage rates are some of the lowest of all New Zealanders. They enjoy reading magazines, however, and are particularly fond of women's lifestyle and home lifestyle magazines.

When it comes to activities, slower games such as lawn bowls and darts are preferred, though they do enjoy watching active sports such as rugby and cricket on TV. They also watch horse racing, which they occasionally flutter on. They spend more time watching TV than other consumer groups, though pay television subscriptions are low.