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These neighbourhoods are the most culturally diverse, with
strong representations of Maori, Pacific Islanders and Asians.
Cultural Diversity are located in both large cities and small
rural towns, and households range from large young families
to one-person retirees.
Single parents are more commonly found in these
neighbourhoods, making use of lower cost services and
accommodation. Housing is low cost and below average
quality, with the average home value being $139,000. A
significant proportion of these people live in government owned
rental accommodation.
Education levels are lower, and unemployment is higher, than
all other MOSAIC Groups. Workers are usually employed in
manual or service occupations, earning an average household
income of just under $30,000 per annum. Cultural Diversity
often enter competitions.
The shopping areas frequented by these individuals appeal to
the needs of the culturally diverse. Bargain basement
emporiums, factory outlets and traditional stores are favoured,
with more expensive items frequently bought on credit.
Takeaways and pre-prepared meals are regularly purchased to
eat at home. They believe environmentally friendly products
are overpriced.
Betting on sport and racing is a popular pastime, albeit with
minimal disposable income. Cultural Diversity also enjoy
watching TV, recording the heaviest television viewing levels
of all MOSAIC Groups. Tough sporting activities such as rugby
and league appeal to this group.
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