Mosaic

Introduction

PMP Micromarketing welcomes you to MOSAIC, New Zealand's highest level of precision in target marketing. MOSAIC provides a crystal clear picture of your customers and your best prospects; who they are; how they live; and most importantly, where to find more of them.

This guide aims to provide you with a clear view of our 38 MOSAIC Types and 11 MOSAIC Groups to put you in the picture when it comes to New Zealand's residential households and neighbourhoods.

MOSAIC is a geodemographic classification that describes New Zealand's households by allocating them into 38 Types within 11 Groups at Household Level. The challenge of providing a tool for New Zealand marketing analysis below Meshblock level (Census collection areas of 50-60 households) has now been met, offering unprecedented resolution when defining market segments and targeting prospects.

MOSAIC is a global brand owned by Experian (one of the world's largest information companies) and PMP Micromarketing has the exclusive license for Experian Micromarketing products in New Zealand. Experian's expertise and experience in building 80 such classifications in 18 countries has clearly benefited the build of MOSAIC New Zealand.

MOSAIC Map

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