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These neighbourhoods are the most culturally diverse, with high proportions of Maori and Pacific Islanders.

Cultural Ties are located in both large cities and small rural towns, with households including large young families and one-person retirees.

Single parents are more commonly found in these neighbourhoods, making use of lower cost services and accommodation. Housing is low cost and below average quality, with the average home value being $220,000. A significant proportion of these people live in government-owned rental accommodation.

Education levels are lower, and unemployment is higher, than all other Mosaic Groups. Workers are usually employed in manual or service occupations, earning an average household income of just under $40,000 per annum.

The shopping areas frequented by these individuals appeal to the needs of the culturally diverse. Bargain basement emporiums, factory outlets and traditional stores are favoured, with more expensive items frequently bought on credit or on lay-by or with interest free terms. Takeaways are regularly purchased to eat at home. They believe environmentally friendly products are overpriced.

Cultural Ties often enter competitions and betting on sport and racing is a popular pastime, albeit with minimal disposable income. Cultural Ties also enjoy watching television and take part in tough sporting activities such as rugby and league.

Cultural Ties Categories

Four categories describing the areas of highest cultural diversity. From families with school-age children in state housing to entire rural communities.