PDFs of individual groups are on the pages about each segment
Mosaic New Zealand is a second generation demographic profiling tool that will help you understand New Zealand consumers and the areas they live in. Fully revised and updated for 2008, there are now 42 segments and 11 separate groups, to help you get to know the people that matter most - your customers.
Knowing more about your customers is the best way to find more just like them. What motivates them, what they have, what they want and how they’re likely to behave. Knowing what makes them the people they are.
Create prospect lists for addressed mail, unaddressed letterbox distribution, point of sale or outdoor promotion. Above the line or broadcast media can also be targeted by cross referencing against Roy Morgan media poll data.
Classify customer databases, profile and rank catchment areas, map target areas, calculate market potential, determine product mix for customers and target key areas or household addresses.
