Accessing Mosaic
Mosaic analysis can be performed either by
the bureau team at PMP Micromarketing or
by your own in-house marketing team by
purchasing a Mosaic Directory licence and,
if required, analysis and data enrichment
software such as Micromarketer and
Kaleidoscope. Using a Directory you can
append Mosaic to your own customer
name and address database and add value
to your own in-house modelling and
segmentation projects.
Demographic Market Analysis
As a profiling, targeting and planning resource Mosaic lets you build a better and more
accurate picture of the people you really need to know. Once you know who you’re talking
to, Mosaic will help you find more just like them, or to target your communications sales
resources on the areas you’re most likely to do well.
Available at both household and neighbourhood levels, Mosaic lets you link customer management,
marketing and acquisition tactics to market planning, site analysis and media strategies. Because
Mosaic links household demographics with geography in an integrated data source, you can start
from either perspective, meaning Mosaic can be used at practically any stage of the planning and
analysis process.
Market Analysis
Mosaic is a powerful tool for identifying,
analysing and evaluating customer
opportunities and market potential across
local and regional market areas, or the
whole of New Zealand.
Advertising/Media Planning
Mosaic can match consumers, attitudes and
buying behaviour with media usage for effectively
communicating with your customers and
prospects and for planning and allocating your
media and promotion mix.
Target Marketing
Enhancing your customer data with Mosaic
identifies key market segments and untapped
opportunities. With a detailed profile
developed, Mosaic can help identify the best
neighbourhoods, suburbs and whole regions
for further marketing and sales activity.
Site Selection
Mosaic can help locate the best sites and trade
areas for maximising sales potential.
