• Using Mosaic
• About Mosaic
• PMP Micromarketing
• Links
• Contact Us

Provincial Pride is a mixture of young families and older 50-somethings

They are typically found in coastal areas and are proud of their close-knit local communities.

Houses are generally separate dwellings of average quality and below average capital value. However, they’re built on above average sized sections, typically the classic quarter-acre.

Household income levels of $48,000 are below average, but with relatively low cost of living, they’re not struggling. Education levels are average, and occupations cover the utilities, education and social assistance industries.

Provincial Pride live conservatively and are more likely to watch television at home than hold dinner parties or attend cultural events. They don’t spend extravagantly and rarely eat at expensive restaurants. They tend to watch the news on Television regularly, read the local newspaper and consider themselves quintessential New Zealanders.

These are people who tend to buy the same staple items each week, used to create traditional meals at home. However, they enjoy occasional meals at the local pub, complemented by a glass of wine. They are increasingly health conscious, and watch their cholesterol level and weight.

Provincial Prides believe technology is changing too quickly and as such, Internet access and use is only average. They feel financially secure, and are conservative investors, though play lotto at the weekend.

Provincial Pride Categories