Symbols of Success
Suburban Comfort
Urban Intelligence
Singles
& Starters
Family
Growth
Provincial
Pride
Working
Fringe
Community
Challenge
Grey
Power
Cultural
Ties
Rural
Ties
Singles and Starters
Singles and Starters
This is the pdf about the entire Singles and Starters segment - 8.6% of all households
  • Urban Blend
  • Cosmopolitan Terraces
  • Suburban Fusion
  • Starting Out
  • Student Life

PDF Format Download Full PDF [190kb]

D10
Urban Blend
Pockets of older home owners blending with singles and young unmarried couples.
Urban Blend
D11
Cosmopolitan Terraces
Cosmopolitan young singles living in rented units and apartments.
Cosmopolitan Terraces
D12
Suburban Fusion
Ethnically diverse twenty- and thirty-somethings living in inner urban fringes.
Suburban Fusion
D13
Starting Out
Young singles starting a new life in rented city units
Starting Out
D14
Student Life
Campus and CBD-dwelling students, often from Asia.
Student Life
Statistical Data
Click on the thumbnail to view overall statistical data for this segment. Further graphical data is available in the pdfs. Bar Charts are indexed to a New Zealand base of 100. Find our more »
Stats on the Singles and Starters demographic

Singles & Starters are 20-34 year old students and professionals living in inner suburban flats or close to tertiary campuses in large urban centres.

Considering themselves intellectuals, and with high qualification levels, most work in professional and technical roles where they earn an average household income of $51,000 per annum. They are more interested in their job than their home, not surprising since they live in rental accommodation.

Singles & Starters live busy lives shopping, going to cafés or pubs and playing sports. They’re also likely to be found at the theatre or concerts. Income and student loans may limit activities for some, but credit allows them to buy things that they want. They take notice of billboards and bus advertising, and like to try free samples in supermarkets.

As technology enthusiasts, Singles & Starters are often found on the computer either at work or home, and are heavy Internet users happy to purchase online. They play video games watch DVDs and go to movies.

Holidays are a chance to experience local culture rather than just for relaxation. Singles & Starters are more socially aware, and conscious of current environmental and ethical issues.

Singles and Starters Categories

Five categories of students and younger workers living in high density, lower cost suburbs.

Categories

Urban Blend
Pockets of older home owners blending with singles and young unmarried couples.

Top Districts

Auckland City, Wellington City, Christchurch City, Hamilton City & Queenstown-Lakes District

Top Suburbs

Wanaka, Lynfield North, Hillsborough, Miramar, Omanu, Avondale North, Wilton, Northcote Central, Ilam & Barrington
Cosmopolitan Terraces
Cosmopolitan young singles living in rented units and apartments.		 Auckland City, Christchurch City, North Shore City, Manukau City & Wellington City St Albans, Sandringham, Onehunga North, Mount Wellington North, Papatoetoe Central, Ellerslie South, Sydenham, Mount Wellington Central, Mount Albert & Mount Maunganui
Suburban Fusion
Ethnically diverse twenty- and thirty-somethings living in inner urban fringes.
Auckland City, Christchurch City, North Shore City, Dunedin City & Hamilton City. Hillsborough, Hokowhitu, Awapuni, North East Valley, Hamilton East, Northcote Central, Upper Riccarton, Mount Roskill, Ilam & St Albans
Starting Out
Young singles starting a new life in rented city units		 Auckland City, Christchurch City, Wellington City, Hamilton City & Waitakere City Auckland Central, Wellington Central, Christchurch Central, Riccarton, St Lukes, Edgeware, New Lynn North, Linwood, Hamilton East & Grafton
Student Life
Campus and CBD-dwelling students, often from Asia.

 Auckland City, Dunedin City, Wellington City, Christchurch City & Hamilton City Auckland Central, North Dunedin, Dunedin Central, Silverdale West, Riccarton, Mount Cook, Wellington Central, North East Valley, Grafton & Hokowhita