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Urban Intelligence are stylish young professionals, aged 25-34 years.

Most live in inner suburban flats or apartments. They are very ambitious, driven by success and well-educated. Most work in professional and technical occupations where they earn well above average household incomes, of over $56,000 per annum.

Urban Intelligence are extroverted and very sociable, often letting their hair down at bars and clubs. Cars, clothes and accessories are seen as an extension of themselves. They wear stylish clothing with the right labels to get them noticed, and express themselves through conspicuous purchases. Their weekends are normally full of activities, brunch with friends, going to beaches and shopping.

They would select a car based on looks but are comfortable using public transport. They are likely to support longer term charity projects as opposed to appeals, but have a genuine concern for the environment and try to recycle everything they can.

These people are technologically savvy early adopters and are into computers and associated technical gadgets. They are heavy Internet users, using it for music downloads, online shopping and entertainment, and would prefer to do all their banking without having to visit a branch. They consider themselves intellectuals and enjoy cultural pursuits, appreciating art and fine food, but are just as comfortable with takeaways and a movie.

They enjoy snow skiing and other winter sports, as well as working out at the gym. They are heavy consumers of newspapers and magazines.

Urban Intelligence Categories